One of my all-time favorite ways to make money online is
with niche or local directories. I’ve used this on a small basis for a number of years now and it’s a
great way earn recurring income without much effort…which is why I plan to do
it on a much larger scale very soon.
Before I go any further, let me explain the difference
between a niche directories versus a local directory. A niche directory offers
items to people within a certain niche or interest group. The owner makes money
from business owners who pay to advertise their products to buyers who all
share a love or enthusiasm for a certain topic or niche.
Here’s an example, my youngest daughter Alex loves those
little dogs called Yorkies. She wants to get one soon so I’ve been online doing
some research so I could learn a little about this breed of dog before my
daughter turns it lose in my house. In my search I came across a site called http://www.JustYorkies.com
You can see how well targeted this site is to people who
love Yorkies like my daughter. JustYorkies.com offers tons of great looking
Yorkie accessories that melt the owner’s hearts and makes them hand over the
cash with no questions asked!
Niche directories are what you call a win-win-win
situation. They are very popular for three fundamental reasons. Number one,
consumers like them because it’s an easy way to find products or services that
cater to their interests. Number two,
advertisers love them because they deliver targeted customers right to their
door so to speak with credit cards in hand. Number three, the directory owner
loves them because they make easy money month after month.
Another spin on this same basic idea is to create a
directory for professionals in the same industry. Some of the niches that you
might consider may include real estate agents, insurance agents, health and
beauty professionals, wedding vendors, etc. You
Can offer free or low cost advertising to get these small
business owners to get a listing on your directory.
Don’t worry about not making much on the ad rate. The
truth is that your main objective is to build a list of targeted customers.
Then you can send ongoing affiliate offers to the business owners on your
list/directory. Just be sure not to overload them with
Meaningless advertising and send them good quality
information that will help them build their own businesses. When they see how
you’re truly helping them by giving valuable information they’ll be much more
likely to buy from you each month and to renew or upgrade their ads on your
directory.
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